Gravel, PROJECT

Lahti

A gravel destination created by water.

Facts:

Project	Strategic partnership for the development of cycle tourism
customer	Visit Lahti
Location	Lathi/Punch
Launch	2022
Planning and implementation time	2022-2023

Project description:

The Ice Age left an incredibly good environment for gravel biking in the Lahti region, which has become one of Europe's most attractive destinations in recent years. Allegra plays an important role here, from designing the routes to product development to building marketing, communication and awareness of gravel biking.

Special feature:

One of the fastest growing gravel biking destinations in Europe.

Target group:

www.visitlahti.fi

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